Many startups talk about themselves, who they are and what they do. But here's the thing: Customers want to know why they matter and in turn why you should matter to them. Branding is undoubtedly, one of the cornerstones of a successful business. However, most businesses focus on the 'HOW' instead of identifying the 'WHY'. An effective strategy sets you apart from the crowd, tells a unique story of your brand, attracts your ideal clients, all while... staying true to who you are.
Whether you recently started a business or need to better define an existing one, this guide is a resource designed to give you:
This workbook covers 3 primary themes around you, your people, and your brand. Each section contains a series of guided introspective questions along with explanations on how to appropriately consider their answers. Close out each part with a recap and summary exercise before progressing to the next stage of research.
Starting a business is ALREADY inherently risky and it's no one's goal to build a brand that doesn't create lasting value for either you OR your ideal clients. Don't spend countless hours working tirelessly on websites/apps, shelling out money for developers, and spreading the word on social media without a solid strategic foundation to stand on. Brand + Build with Passion + Purpose.
Want one of our templates customized to fit your unique vision? No worries! We'll work with you to understand your preferred aesthetic, fonts, and colors to create a new site that feels just like your brand. Just sit back and set a launch date!
Prefer to start from scratch and build a website designed to convert and stand out in a sea of cookie-cutter digital experiences? Then custom is the best option for you. Your old website is already jealous.